IMG_1785

Digital Gold

What’s the difference between silver and gray? How about gold and tan? If you’ve ever tried to incorporate gold and silver into a design or print piece, you know that without the essential reflective, metallic element, you simply end up with gray or tan.
To print metallic colors, you need to print using metallic ink. Until very recently, this meant printing on an offset press, as opposed to digital. While digital and offset printing each have their own sets of pros and cons, there’s no doubt that digital is significantly less expensive for shorter runs. Offset printing, however, allows you to print spot inks – including gold and silver metallic – while digital printing limits you to the CMYK color space.
CMYK does a great job producing nearly every color in the spectrum, but the sparkle that makes colors feel truly metallic can’t be accomplished. For example here are two common CMYK interpretations of “gold” and “silver.”

Gold and silver look like flat tan and gray in the CMYK color space, without the reflective metallic look.

Gold and silver look like flat tan and gray in the CMYK color space, without the reflective metallic look.

Leaves a lot to be desired, no? So for decades, if you wanted true metallic colors, you printed on offset. And if you had a shorter run, this cost might have been prohibitively expensive.

In 2015, new advances in digital printing now make it possible to print digitally using true metallic inks, with all the glitter and sparkle that makes golds gold and silvers silver. What does this mean to you? It means even the smallest job can get that special touch of gold or silver that’s so essential. Take a look at how adding metallic to these digital prints makes them shine:

Digital printing with gold metallic ink.

Digital printing with gold metallic ink.

Digital printing with gold metallic ink.

Need ideas for creative ways to use metallic ink in your printing? Consider:

• Seals on official documents and certificates
• Highlight images, and text in marketing collateral
• Product packaging

20508124

7 Favorite New Promotional Products for 2015

A promotional product that works as a marketing technique has to check a few key boxes. It must be useful or the product ends up stashed away in a desk drawer. It must be visible, so your brand is front and center to your prospects every time they use the product.

But most importantly, a promotional product has to stand out. Particularly in a trade show environment, your prospects will have endless amounts of giveaways pushed their way. Show them something they’ve never seen before. With that in mind, we’ve pulled together some of our favorite new promotional products for 2015.

  Power Bank - Flashlight Combo

1. Power Bank/Flashlight Combo

Power banks for recharging mobile devices were among the top promotional products last year. In 2015, we’re seeing some great new power banks that double as other useful items. Our favorite of the bunch: this LED flashlight/power bank combo.

   

2. Scratch Off Calendar

Who doesn’t love grabbing a coin and scratching away to reveal what’s underneath? This scratch off calendar is a unique twist to the popular page-a-day calendars, and features daily scratch off spots where you can feature fun industry facts, key business selling points, or anything you can imagine.

 

3. Clip-on Bluetooth Speaker

Bluetooth speakers are a great high-end promotional item, and we’ve seen them evolve into a wide range of styles, colors, materials. This clip-on bluetooth speaker can be attached to a backpack or belt loop, and customized to showcase your brand.

 

4. Copper Moscow Mule Mug

Even if the vodka cocktail isn’t your thing, these stylish copper-plated mugs make a bold presentation. The perfect new promotional product for 2015 if you like the versatility of mugs and cups but want to make a unique statement.

 

5. Vent Mounted Smartphone Holder

This smartphone holder adjusts to hold mobile devices of any size for hands free GPS, music and more while you drive. It’s extremely easy to mount, with a clip that attaches directly to your car’s vents.

 

6. Stress Relief Putty

A new take on the stress reliever, this colorful putty stretches and forms to inspire creative thinking. Squeeze, cut and shape for stress relief and hand muscle exercise.

 

7. Smartphone Wallet/Stand Combo

The smartphone wallet gets a bonus feature with a two-way stand that folds out for horizontal or vertical viewing. Store credit cards, cash and identification in the convenient pocket.

Different brochure folding options

Brochure Folding Options

Brochure Folding Options

Different brochure folding options

Brochures can be folded in a range of styles, and each has a dramatic impact on the look of your final piece. A tri fold or gated fold places emphasis on the center interior pages, while Z fold and accordion fold give equal importance to all pages.

Reproducing the American Flag

Reproducing the Colors of the American Flag

Reproducing the American Flag

Consistent branding means nailing that exact shade of red, white or blue in your company logo. Of course, the same applies to representing our nation’s colors. The exact color specifications for the flag of the United States of America are:

Old Glory Blue

Pantone: 282C,

RGB: 0, 33, 71

CMYK: 100, 87, 37, 51

 

Old Glory Red

Pantone: 193C,

RGB: 187, 19, 62

CMYK: 8, 100, 77, 1

 

White

RGB: 255, 255, 255

CMYK: 0, 0, 0, 0

 

Reproducing colors to their exact specification is a tricky business, and attention to detail is essential. Make sure your printer pays as close attention to your company’s branding and identity as you do.